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Kimmel-Gonzaga feud generates over $800K in free advertising

SPOKANE, Wash. – “I’ve never heard the word Gonzaga outside of college basketball. I don’t know where it is, I don’t know anyone who went there, I don’t even know anyone who knows anyone that went there.”

Those words from Jimmy Kimmel may be worth more than you think.

Kimmel ignited a feud with Gonzaga when he said he didn’t believe the university existed in a monologue two weeks ago. The late night host got creative over the last few weeks, mentioning the Zags in seven of his monologues for a total of 26 and a half minutes, with help from Fred Willard, a fake mascot, Gonzaga “officials,” and his trusty security guard-turned-sidekick Guillermo.ADVERTISING


With the Zags’ loss, it’s looking like that back-and-forth with the university might be coming to an end. Whether you loved it or hated it, the feud generated hundreds of thousands of dollars in free advertising for Gonzaga.

Kate Hudson with Visit Spokane tells KXLY a one-minute ad on Kimmel is worth $27,000 — so 26 and a half minutes of airtime on the show is worth $808,300. That amount will probably go up, as Kimmel will probably give the Zags one last shoutout tomorrow night.

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